Client: Payac
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Payac, the fintech branch of the Irish Credit Unions, is driving digital innovation to help credit unions compete with modern financial institutions. Ahead of the annual 2025 CUMA Conference, Payac needed a standout way to communicate the value of their new digital products and services. They wanted delegates to not just hear about the future of fintech in Credit Unions but to experience it. With no experience of an existing spatial storytelling platform, they required a fully guided solution that could transform complex product messaging into a compelling audience experience.
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Create a multi-user mixed reality activation that redefines how fintech innovations are presented in a conference environment. By combining interactive spatial storytelling on an immersive multi-user mr platform, we could empower delegates to explore Payac’s products inside dynamic MR scenes tailored to the Irish credit union ecosystem. In collaboration with Payac, Monster Theory provided an end-to-end solution, a custom multi-user platform, bespoke 2D and 3D visuals, spatial content design, and live event facilitation resulting in one of the most talked-about highlights of the three-day conference.
Proven In The Field
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4.71/5
We had 80 participants in our Multi-user Mixed Reality (MR) experience. Results from a survey noted that users were extremely satisfied with its effectiveness to keep participants engaged.
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100%
All of our participants expressed complete understanding of the messaging behind Payac’s multi-user mixed reality experience. For many, it was the highlight of the CUMA conference.
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9.11/10
Our participants were 9.11/10 likely to recommend the mixed reality experience to their colleagues. They expressed that it was a very effective way of getting Payac’s message across.
Crafting the Visual Experience
To convey Payac’s messaging, Monster Theory designed a visual system for both the multi-user mixed reality experience and multimedia content video, digital assets and print.
